Fund Raising Specialist (Donor Journey) P-3 (FT), # 13587, Individual Giving (IG), (PFP), Geneva, Switzerland

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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job it is a calling.

UNICEF is a place where careers are built, we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

And we never give up.

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF’s private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over fifty countries. PFP works with National Committees and UNICEF Country Offices to maximize income and drive growth. The Individual Giving (IG) team operates to support and enable countries in their fundraising operations, grow their individual giving revenue, and develop capabilities, as well as supporting or leading the development of relevant global growth strategies.

Working as part of the Individual Giving (IG) team, the Fundraising Specialist (Donor Journeys) will set the agenda, provide thought leadership, oversee implementation, measure results, establish a governance plan and collaborate with global UNICEF offices to create, manage, and enhance the email and SMS marketing strategy.

To help set up an effective email and SMS marketing strategy as part of the larger donor journey strategy based on the customer lifecycle, the journeys specialist must be a strategist with a track record of successfully managing and scaling an email and SMS programme for performance goals like income, retention, and customer lifetime value.

To ensure that the journey strategy is in line with acquisition channels, the candidate must possess a thorough understanding of email, SMS, direct email (offline), loyalty apps, subscription programmes, membership programmes, and similar initiatives. Also, the Journeys specialist must deliver a consistent and sustainable business performance at scale and understand the fundamentals of acquisition (digital and otherwise).

To increase digital revenue, the Journeys strategist needs to be able to manage P&L, unit economics, ROAS optimization, strategic marketing, and both short- and long-term fundraising campaigns.

For every child, a Champion

The Fundraising Specialist (Donor Journeys) will partner with UNICEF fundraising offices to co-create, measure, and enhance the customer (donor) journeys, to deliver the following business results:

  1. Get more donors
  2. Get each one donating more
  3. Have them return more frequently
  4. Increase profit, customer retention and lifetime value
  5. Increase donor retention and conversion rates using email, SMS, and other channels to maximize digital revenue.
  6. Execute a successful email and SMS journey strategy in line with the acquisition strategy.

How can you make a difference?

1. Help UNICEF offices convert and retain more donors to maximize online revenue through email and SMS activation strategy

  • Develop a strategy that helps increase revenue, profit, donor retention, and lifetime value.
  • Create tailored strategy and methods for digital performance success of global UNICEF markets, following an approach of data-driven emails, split-testing and optimization to drive real business impact, Increase email opt-ins, open rates, click rates and repeat donations, conduct performance-focused audits and aggressively test and meticulously track KPIs that boost conversion, drive revenue, LTV and long-lasting brand trust.
  • Ensure quality control and checks to identify business opportunities, follow an all-hands-on-deck approach to email marketing, including conducting Discovery, developing an email + SMS journey strategy, proposing a roadmap to optimise the email marketing channel, develop foundations and create advanced segmentation, integrations for email initiatives, provide inputs into creatives to create attention grabbing, high performing Emails and SMS that convert, manage the implementation plan that brings the strategy to life by setting up automated email and SMS flows and campaigns inside salesforce and other similar enterprise solutions, ensure the correct segmentation is being used, links and codes are working properly, and third party integrations are set up according to the email best practices, ensure a thorough quality check as per a quality  and assurance checklist to ensure each email and SMS is optimised and delivered to their device and directly into the primary inbox folder and create a monthly and quarterly performance report to evaluate the success of our efforts based on the KPIs included in the strategy and use the data-informed insights to improve existing and future initiatives.
  • Manage the end-to-end journey activation operations by developing a service offering to support the in-house team in various UNICEF markets to craft smart Email & SMS strategy and plans that dramatically attract, convert and retain more customers.
  • Develop and manage a roadmap to help UNICEF markets optimize their donation forms to grow the donor list so that our emails and SMS reach a wider audience to increase brand awareness and loyalty, build automated flows around the customer lifecycle to create personalized customer experiences and hit revenue goals, set-up and run campaigns that nurture the list and keep donors engaged with smart segmentation and campaign management strategies that will improve ROI, AB test and analyse the data to uncover and test more opportunities to optimize our strategies for further performance results.
  • Work in partnership with key Individual Giving teams and Marketing Cloud resources such as the SES team to ensure journeys are making full use of the capabilities of UNICEF marketing technology and elevate UNICEF’s brand awareness with full-service journey operations.

2. Enable and empower the global UNICEF markets with advanced toolkits, best practices, and training modules to enhance performance results of email and SMS journeys

  • Develop opportunities and plans to engage with Salesforce Marketing Cloud community at UNICEF and utilize this to empower and enable colleagues to improve their performance on topics such as audience segmentation, data-backed analysis, measurement, managing scale and other relevant topics for UNICEF markets.
  • Develop pilot programs to test new approaches to donor journeys among local UNICEF offices, with a focus on how those tests can be scaled to other offices.
  • Work with key markets to exchange learnings on global journeys with other markets.

3. Support the coordination of global IG activities with individual countries

  • Coordinate development of the Marketing Cloud with colleagues in Digital Delivery, ensuring user requirements are well articulated, and based on both a clear donor need and business impact.
  • Ensure secure data transfer to National Committees and country offices where appropriate.

4. Other Duties

  • Due to the nature of this post, many ad-hoc tasks and projects may be assigned to the incumbent. Provides backup for the Fundraising Manager as required.

To qualify as a champion for every child you will have…


  • An Advanced University degree is required in one of the following fields: Marketing, Digital Marketing, Social Science, Communication, Fundraising, Business Administration, or another relevant technical field.
  • Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
  • Formal certification in Salesforce Marketing Cloud is required.


  • A minimum of 5 years of professional work experience in managing Profit &Loss of a customer journeys team, strategy, and implementation, while maintaining and guaranteeing results-focused operations is required.
  • Experience in senior stakeholder engagement is an asset.
  • Proficiency in written communication, interpersonal skills, cross-functional teamwork, cognitive reasoning, framework thinking, simplifying complicated technical solutions/ideas into easily understood concepts, and devising a strategy, plan and structure to enhance performance on a large scale are essential.
  • Experience with analytics, acquisition, website traffic tracking/analysis and user interface analysis required. 
  • Experience and demonstrable knowledge of Marketing Cloud and analytics platforms is required.
  • Experience with the UN system is an asset.

Language requirement:

  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

  • Demonstrates Self Awareness and Ethical Awareness (1)
  • Works Collaboratively with others (1)
  • Builds and Maintains Partnerships (1)
  • Innovates and Embraces Change (1)
  • Thinks and Acts Strategically (1)
  • Drives to achieve impactful results (1)
  • Manages ambiguity and complexity (1) are required.

Familiarize yourself with our competency framework and its different levels: our competency framework

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.


UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the successful candidates may be asked to commence duties remotely, and they may later be asked to relocate and be assigned to the final post-duty station/location.

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to delivering the best results for children.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.

Advertised: 25 Jun 2024 W. Europe Daylight Time
Deadline: 09 Jul 2024 W. Europe Daylight Time

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