Associate Director, Federal Media Advocacy

Position description

The Associate Director is responsible for managing the Manager, Federal Media Advocacy, with oversight over a portfolio that includes palliative care and other issues as assigned, as well as builds and maintains media lists, monitors media pickup and supports overall media advocacy operations for the team. This position also serves in a key advisory role to ACS CAN leadership, the ACS Media Relations Department, Regional Media Advocacy staff and communications leaders on related legislative priorities.

MAJOR RESPONSIBILITIES

• Conceive of, coordinate and execute advocacy communications strategies that support the legislative, policy, and grassroots work of ACS CAN, with a particular focus on proactive and reactive media relations with reporters from national and Washington, DC-based outlets;
• Lead the research, drafting, copy editing, approval, and distribution of press releases, backgrounders, and related materials to the media, Society and ACS CAN staff and volunteers, coalition partners, Capitol Hill press secretaries, and others as assigned;
• Serve as a lead liaison to media relations staff within the Media Relations Department, as well as other relevant ACS staff, to ensure coordination of ACS CAN’s media advocacy strategies and to promote the mention of advocacy work in MarComm’s media relations efforts;
• Play a leading role in fielding and responding to media inquiries about ACS CAN’s advocacy efforts; conduct research and work with ACS CAN team leaders as necessary to respond to media requests; pitch stories about ACS CAN and its priority issues to national political and policy reporters; help to build contacts with reporters and build mailing lists of media advocacy contacts;
• Drive strategy around implementation of media advocacy campaigns to help elevate and advance ACS CAN’s federal advocacy agenda across the country; serve as a key contact to Regional Media Advocacy and communications staff on portfolio issues;
• Serve as a source of expertise to ACS CAN and ACS leadership on media advocacy and messaging; provide media coaching and training of ACS CAN and Society leadership, staff, and volunteers; serve as a key contact to regional advocacy and ACS regional communications staff;
• Play a lead role in developing and executing media advocacy strategies on the ACS CAN website and through its social media channels;
• Serve as ACS CAN’s lead media advocacy representative among multi-group coalitions and partnerships; serve on internal strategic workgroups.

KNOWLEDGE/SKILLS

• Minimum Bachelor’s degree in journalism, or communications, political science or related field;
• Excellent written, oral, interpersonal and computer skills required; knowledge of politics and Congress essential; knowledge of cancer and/or other health care issues preferred.

SPECIALIZED TRAINING OR KNOWLEDGE

• Eight to 10 years of professional experience in media/public relations, journalism, or related field;
• Knowledge of public health policy preferred.

SPECIAL MENTAL OR PHUSICAL DEMANDS

• Ability to travel when necessary.

Application instructions

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