Brand Manager in MASLAK / İSTANBUL, Turkey

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Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at

Join Nestlé Team and be a Force For Good!

We are currently looking for a Brand Manager to join our Confectionery team.

Location: Maslak, İstanbul

Type of contract: Permanent

As a Brand Manager, you will have the following responsibilities;

• Lead the launch of the new products/brands/ideas and supporting the innovation and renovation pillar across the category

o Identify I&R opportunities for the business; emerged from a growing trend, consumer insight/problem to solve, competition move etc.

o Follow up market knowledge, know-how for current/upcoming trends and consumer insights

o Lead Quantitative and Qualitative Consumer Tests for new launch and re-launch projects

o Build portfolio strategy (product portfolio, pricing strategy and brand building) with brand team

o Execute as per the I2L flow: Apply project management tools and skills to ensure the on-scope, on-time and on-quality launch and flawless execution of I&R projects

o Aligning project team behind common project objectives and orchestrate all functions involved in the project to coordinate timelines, track end-to-end activities and milestones and ensure project is progressing as planned

• Implement the right product mix and pricing strategy depending on the profitability targets

• Work in development and implementation of Brand Communication Campaigns & Media Plans by strategic touch-points; set KPIs for strategic communication partners of Nestlé Confectionery (Creative, Media and Digital Agencies)

• Tracks and monitors the brand performance, health and strategic alignment

• Closely analyze market dynamics through Nielsen in a monthly basis and generate actionable insights and identify white spots aiming to drive further growth

• Contributes to development and executes strong, functionally aligned brand plan

• Give directions for channel strategies and in-store visibility for the product in line with Integrated Commercial Planning Process (ICPP) and make necessary revisions together with CDT Trade Marketing team

• Responsible for development & successful implementations of consumer promotions, channel based promotions, events and activities throughout the year

• Track the optimum marketing investment in line with the approved budget

Which profile are we looking for?

• Bachelor degree

• Fluent in English

• Min 3-4 years experience in brand management, preferably 1 year in experience in sales or trade marketing

• Strong project and time management skills

• Experience in working in cross functional teams

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT each other, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.


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