Consultancy: Digital Communication and Social Media Mobilization – Req.#571844

11 Min Read

UNICEF - United Nations Children’s Fund

UNICEF is seeking a highly motivated, organized, and innovative thinker with expertise in Communications to adequately cover public information, digital communication and social mobilization needed under this new responsibility.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope.

Consultancy Title: Consultant – Digital Communication and Social Media Mobilization

Section/Division/Duty Station: Child Protection Section, Programme Group – NYHQ

Duration: Five months

Home/ office Based: Home-based


If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.


Purpose of Activity/ Assignment: 

Guided by General Assembly resolution 62/141, in which the Assembly established the mandate, the Special Representative is a global, independent advocate for the prevention and elimination of all forms of violence against children.

The Special Representative has been requested in September 2023 take under her political leadership the

Pathfinding initiative (a former component of the Global Partnership on Ending Violence Against Children) in line with her mandate to act as a catalyst to stimulate the engagement of Member States and as a bridgebuilder to mobilize action to achieve SDG commitments to tackle violence and its drivers.

Expertise support and adequate coverage of the public information, digital communication and social media mobilization are needed under this new responsibility.

Therefore, UNICEF is seeking a highly motivated, organized, and innovative thinker with expertise in Communications to adequately cover public information, digital communication and social mobilization needed under this new responsibility. 

Scope of Work:

The Consultant will specifically contribute:

  1. To ensure adequate coverage of the public information needs under the pathfinding initiative for the Office of the SRSG on Violence against Children (OSRSG-VAC).
  2. To Strengthen public information and social media presence and continue developing social media campaigns in line with the social media strategy and activities to enhance advocacy, increase mobilization and raise awareness with a wide involvement of all key stakeholders. 

Terms of Reference / Key Deliverables: 

Deliverables/ Outputs

  • Deliverable 1:  A dedicated window in the Special Representative’s internet page

and social media on Pathfinding developed including all relevant materials

  • Deliverable 2: A social media campaign in line with the Office’s social media strategy prepared and rolled out to mobilize and raise awareness to eliminate all form of violence against children
  • Deliverable 3: At least 10 media assets are created for joint events and other advocacy moments
  • Deliverable 4: Social media mobilization strategy is implemented by preparing at least 10 social media assets and their dissemination in close cooperation with all the team and in line with the OSRSG VAC Strategy and the OSRSG-VAC Child Protection Policy.
  • Deliverable 5: At least five updates (one per month) to OSRSG-VAC Webpage window are implemented; and a child participation digital map is drafted. 



University degree (Master’s or equivalent) in communication, media studies, graphic design or related field. A first-level university degree in combination with qualifying experience may be accepted in lieu of the communication, media studies, graphic design.

Work experience: 

  • A minimum of two years experience in the field of communication, graphic-design, web-design or social media content production.
  • Knowledge ICT tools /platforms, including Drupal and Adobe Creative Package.
  • Experience with multimedia production for social media, including video.
  • Knowledge of UN procedures/rules.
  • Knowledge of the mandate and UN system.
  • Proven ability to elaborate and implement communication and digital media strategy plan.
  • Experience in creating and designing original content targeting all stakeholders.
  • Significant experience in leading communication, media and advocacy campaigns, digital and social media presence and increased visibility, basic knowledge of graphic and design, brand content, follow up of social media content.
  • Content management and data analysis, audience reached analysis.

Language: Fluency and excellent drafting skills in English.


Completed profile in UNICEF’s e-Recruitment system and

  • Upload copy of academic credentials
  • Financial proposal that will include/ reflect :

    • the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
    • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
    • Any other estimated costs: visa, health insurance, and living costs as applicable.
    • Indicate your availability
  • Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
  • At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
  • Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

U.S. Visa information:

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. View our competency framework at: Here

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

***Show some love and please mention* in your application***
***We also feel loved when you share it***

Share This Article