Digital Communication Consultant

4 Min Read

United Nations Children's Fund




The Communication Consultant will work remotely for the majority of this contract with 12-days in country.

The purpose of the consultancy is to: 

  • To create and edit content for UNICEF Malawi’s social media platforms. 
  • Establish UNICEF Malawi on new platform.
  • To produce high-quality audiovisual (photography and film) and written content during 10-day mission.
  • To provide capacity-training of Communication, Advocacy and Partnerships Section during mission.
  • To provide an end of month social report for four months within the duration of contract.


Create and edit content for UNICEF Malawi’s social media platforms: 

  • To generate at least four-month social media plans.  Plans are to include text (programme, advocacy) and proposed visuals to accompany text.
  • To produce at least eight (8) creative, compelling assets (e.g. infographics, puzzles, animations, reels etc): two per month.
  • Establish UNICEF Malawi on new platform(s):
  • write a concept note outlining objective, purpose and usage of LinkedIn for Malawi CO
  • Write two months’ worth of content for LinkedIn, including consideration of visuals.
  • Draft considered concept piece for Malawi CO to establish own WhatsApp channel, including recommendations.  
  • To produce high-quality audiovisual (photography and film) and written content during 12-day mission
  • Produce at least two child-focused advocacy priority short films for social media purposes during field mission in Malawi. Film to include graphics (text etc).
  • Produce two human-interest stories (with text and photography).
  • Create at least 30 high quality photographs (captioned and edited) for advocacy and / or resource mobilization purposes.
  • To conduct training for CAP Section team members. Should take place during mission.
  • To provide an end of month social report for four months within the duration of contract:
  • Generate monthly social media analytics to track and identify optimum times for posting and interacting with external audiences. 
  • Social media report to include information on high-performing and less successful posts and recommendations on how to improve performance on digital channels.

To qualify as an advocate for every child you will have… 

Academic qualification: 

  • First university degree in relevant topic: communications, social sciences, international relations, computing, economics etc.

Work experience: 

  • At least seven years’ experience in working in communications in an office which operates nationally or internationally, of which at least four years’ experience with a specialism on digital communication output and of which at least three years’ experience creating films and photography for social media output.
  • Demonstrable experience in reputation management, particularly in respect of online communications.
  • Experience of working in an international team and respecting cultural sensitivities.

Technical skills, knowledge and strength areas: 

  • Strong writing skills in English, particularly for social media platforms.
  • Up-to-date graphic design skills.
  • Photography using SLR (or other) camera.
  • Skills in shooting video, ideally to UNICEF standards.
  • Knowledge of captioning photographs.
  • Knowledge of social media analytics.
  • Good comprehension of all popular social media platforms.
  • Strong interpersonal skills, particularly with working with people from different nationalities.
  • Demonstrable experience of interacting, engaging with people in vulnerable communities, experience. of working in rural terrains across the African continent an advantage.
  • Languages:   Fluency in written and spoken English required. 





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