Digital Marketing Specialist in Istanbul, Turkey

News About Turkey - NAT
6 Min Read

Eaton Corporation


We are more than just a power management company, we are committed to inclusion, diversity, and sustainability. You will be part of a global team committed to delivering on our brand promise: “Make what matters work” We pride ourselves on building a culture that reflects our shared goals, beliefs, and attitudes.

We are ethical – We are passionate – We are responsible – We are efficient – We are transparent – We are learning. We are EATON!

What you’ll do:

This position is to assist the Country Marketing Manager with execution of integrated digital marketing campaigns in-line with agreed key market segments, target audiences, business strategy and marketing plan.

Central to this role is management of all digital marketing activities as well as working with Eaton’s technology and marketing team to maximize use of Eaton’s digital systems (CMS, marketing automation, web, reporting and analytics platforms) and optimizing Eaton’s digital infrastructure for the above-mentioned country.

This role also ensures adoption of best-in-class processes to maximize effectiveness of digital channels as well as promoting the use of data to make better decisions, driving adoption of analytics tools and processes.

Job Responsibilities:

• Developing and maintaining a prospect and customer contact database for the country and ensure compatibility with GDPR/KVKK

• Working with EMEA digital marketing team and the local sales/marketing team to develop email marketing templates, lead scoring models, automated drip and nurture campaigns to drive customer engagement and generate measurable sales opportunity pipeline in the region

• Continuously refining country´s lead scoring models in collaboration with marketing and salespeople.

• Being main responsible for all lead capture forms in the region, including web forms and event forms. Work close with local lead catchers/lead stewards to ensure a smooth connection between marketing automation system and Salesforce

• Utilizing EMEA dashboard and reporting environment to drive performance marketing for the region

• Actively participating in the EMEA Eloqua User Group and be the country champion for marketing automation and n creation of www.eaton.com.

• Being the expert at using marketing processes and tools including marketing automation, lead capturing, marketing content management, analytics and reporting tools.

• Organizing Eaton owned webinars using in-house webinar platforms and running email campaigns for CSO

• Cooperating with EMEA SEO expert(s) to keep the web-sites optimized for leading search engines (SEO)

• Supporting with creation of local segment campaign pages, ensure that they are tagged properly

• Leveraging central website dashboards to track and report on agreed metrics to monitor site engagement, content effectiveness and recommend changes to publishing processes

• Operationalizing social promotion of relevant content using standard social channels

• Being the expert at using web content management tools, systems and processes

• Participate in creation of media plans as a part of the integrated campaigns in cooperation with the Central Segment Team and Central Media Buying Agency

• Driving active adoption of digital media buying tactics in the country (PPC, programmatic display, email campaigns to third party data bases, social media advertising etc)

Qualifications:

  • Fluency in Turkish and English essential

  • Digital channel management experience (websites, SEO, social media channels, content management)

  • Marketing automation platform experience (for instance Eloqua/Pardot/Hubspot/Marketo)

  • Experience in project planning, project management and working to deadlines

  • Experience of working in B2B marketing would be an advantage

Skills:

• Capability of planning execution and result

• Being able to track workload among different business partners

• Being curious about customer behaviors and different ways/channels to engage with customers

• Ability to take ownership of assignments and projects and achieve goals

• Ability and readiness to follow commonly agreed plans, processes and standards

What We Offer You

  • Competitive compensation and benefits package

  • Challenging projects in dynamic collaborative team

  • We make your aspirations matter – Eaton encourages internal promotion, whenever possible

  • We make your growth matter – We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University.

  • We make your contributions matter – reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the environment through power management technologies.

  • We make your wellbeing matter – We put your health and safety first. Wellness at Eaton is more than a program, it’s about changing the environment by offering the right tools to help empower employees to make that happen.

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

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