Fundraising Officer (New Products & Innovation) NOB, Kuala Lumpur, Malaysia #126700 (Opens to Malaysian only)

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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, hope

Together with the Malaysian government and others who are truly passionate about child rights, UNICEF works in Malaysia to ensure every child has the opportunity to grow healthy and happy; live safely; and achieve their full potential.

With the Convention on the Rights of the Child, the Sustainable Development Goals, and the 12th Malaysia plan as our guides, we endeavor to change minds, change policies, and in turn change the lives of all children in Malaysia.

How can you make a difference? 

Purpose of the Job:
Under the supervision of the Individual Donors Fundraising Specialist P3, the incumbent is to lead MCO’s innovation and new product development for Individual Giving (driven by insight) to uncover and incubate opportunities for new revenue growth. UNICEF Malaysia
has 170,000 regular pledge donors with a total PSFR income exceeding RM200 million and ambitious plans to double our donor base within the next three to four years. The incumbent’s primary purpose is to pilot the development of new products either cash or pledge; using a structured approach to innovation, to achieve our fundraising objectives. This role works alongside other stakeholders across UNICEF Malaysia PFP team, bringing new products and innovations to market.
Key functions, accountabilities and related duties/tasks:
1. Innovation pipeline management
  • Use trends and insights to identify new opportunities that could form part of the pipeline.
  • Coordinate the process to identify and agree on priorities on fundraising innovation by synthesizing fundraising challenges, blockers and potential risks.
  • Offer consultation and support to PFP teams on an ongoing basis, to ensure projects progress through the pipeline.
2. End-to-end Product development
  • Develop focused briefs for new projects, ensuring strategic relevance and clear objectives.
  • Use insight on our supporters, key trends and competitors to identify potential new offers and opportunities.
  • Lead Coordinate the development of proposals and associated business cases.
  • Analyze the budgeting of innovation projects and seek support for internal investment; manage the application process for obtaining funding support from the Fundraising Innovation Fund when required.
  • Select and deploy appropriate prototyping techniques to test and iterate ideas, and use learnings to inform a business case for further development.
  • Ensure appropriate controls are in place to manage operational risks associated with innovation.
  • Work with relevant colleagues in the different PFP teams to scale up and fully launch a product to market.
3. Knowledge management & innovation methodology support
  • Map past and ongoing fundraising innovation projects.
  • Collate and document lessons learned on innovation pilots.
  • Liaise with UNICEF’s global fundraising innovation team as the innovation focal point of the national office.
  • Engage actively in regular online community events and contribute to the knowledge sharing in the global community of practice on fundraising innovation.
  • Support relevant PFP teams to adopt innovation methodologies for incremental innovation projects.
4. Ensure efficient and timely procurement and invoice processing (It is estimated that this function will require about 10% of the post-holder’s time)
  • Manage budget to ensure funding is always available; including application and reporting for investment funds from UNICEF HQ or other funding mechanisms.
  • Ensure that all contracts are kept up to date in the VISION system and all invoices are processed and paid on time.
  • Ensure that all UNICEF procedures are followed at all times.

To qualify as an advocate for every child you will have…

The following minimum requirements:

  • Education: A first level university degree (Bachelor) in Marketing, business administration, accounting, business or another relevant field is required.
  • Work Experience: At least 2 years of relevant work experience in marketing, innovation and/or new product development.
  • Knowledge of current theories and practices in marketing and consumer insights
  • Strong analytical skills to drive an insight led approach within the team and plan, prioritize and effectively monitor performance and the ability to analyze financial data such as ROI, cost per sale.
  • General ability to draft clearly and concisely ideas and concepts in written and oral form; specific skills in direct response campaign and direct dialogue acquisition material.
  • Proven ability to effectively manage relationships with market research agencies, and suppliers.
  • Proven ability to work as part of a team.
  • Pleasant Personality, with some experience in Customer Relations.
  • Knowledge of computer systems, database, internet navigation and various office applications, specifically interactive digital media.
  • Language Requirements: Fluency in English and in the local language is required. 

The following desirables:

  • Developing country work experience and/or familiarity with emergency
  • Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

Click here to learn more about UNICEF’s compensation, benefits and wellbeing.


Click here to learn more about UNICEF’s salary scale & structure.


For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, time off for breastfeeding purposes, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.


As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable candidate are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.

Additional information about working for UNICEF can be found here.

Advertised: 22 May 2024 Singapore Standard Time
Deadline: 23 Jun 2024 Singapore Standard Time

Apply now
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