Motorsports Marketing Specialist in Carson City, Nevada

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Ford Motor Company

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world — together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?

Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

Ford Performance is looking for an enthusiastic, talented Marketing professional to join our motorsports group. You will support the Manager, Driving Experiences to develop the world’s best driving experiences around the globe. You will be assisting the development and implementation of a global driving experiences strategy that will grow the business, conquest new customers and strengthen the Ford brand. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration.

What you’ll do….

  • Help Ford to build the world’s best portfolio of driving experiences, enhancing the ownership experience for our customers and creating new fans of the brand through world-class experiences

  • Assist to develop and implement a global strategy to grow and increase the availability of driving experiences. Including, but not limited to – track experiences, off-road experiences, simulation, adventure & “destination” driving

  • Assist Ford Performance to implement a consistent customer and brand experience across our portfolio of driving experiences, including cross-promotional and monetization opportunities

  • Perform fundamentally event marketing and communications tasks that contribute to program successes

  • Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to assist with multi-faceted programs

  • Compile and analyze date to accurately assist with reporting impact and outcomes on marketing programs and initiatives

  • Track competitive activity to keep abreast of motorsport trends and practices

  • Assist team with writing, maintaining and updating necessary department and program-specific documents and communications (i.e. program brochures, website maintenance, owner information, owner information, etc.)

  • Support team with monitoring relationships with new & existing partners supporting the driving experiences portfolio and growth strategy, and act as directed

  • Assist with preparation of department presentations and leadership communications

  • Assist with budget reconciliations and annual budget tracking

  • Support with vehicle coordination and shipment to Ford Performance events

  • Ability to work independently on projects, moving them forward while meeting internal deadlines

Other Information:

  • Moderate domestic and international travel will be required and/or weekend and evening hours

  • Willingness to reallocate if required

You’ll have….

  • Bachelor’s Degree in Business, Marketing or related field of study

  • Minimum of 3 years of experience in Customer Experience and/or Marketing

  • 5+ years experience in the Motorsports industry

Even better, you may have…

  • Proven experience motorsports, professional sports or lifestyle events

  • Strong presentation skills

  • Ability to coordinate projects across multiple teams and event formats

  • Highly motivated self-starter with excellent communication skills and a flexible approach to working hours

  • Strong problem solving and analytical skills

  • Excellent communication and relationship skills, putting the customer first

  • Ability to work in a fast-paced environment with evolving products

  • Strong work ethic and ability to adapt to requested schedules as needed

  • Experience developing customer-centric strategies to generate revenue

  • Passion for our products and their capabilities

For a detailed look at our benefits, click here:

New Hire Benefits (

This position is a range of salary grades 6-8 .

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.


Requisition ID : 31096

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