Senior Associate, Marketing & Communications

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The Aspen Institute

Date Posted July 05, 2024
Industry Nonprofit
Specialty Not Specified
Job Status Full-time



Aspen Institute

The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners.

Commitment to Diversity, Equity & Inclusion

To achieve our mission of a more free, just, and equitable society, we commit to working proactively to advance the principles of diversity, equity, and inclusion across our myriad endeavors such as the recruitment, compensation, training, and advancement of staff. The best people-serving institutions make this commitment, and we seek to be a leader in the ways that we do so and learn from others. Visit our website to learn more about our commitment and recent actions taken toward building and nurturing a diverse and inclusive environment.

Financial Security Program

The Aspen Institute Financial Security Program’s (Aspen FSP) mission is to illuminate and solve the most critical financial challenges facing American households and to make financial security for all a top national priority. We aim for nothing less than a more inclusive economy with reduced wealth inequality and shared prosperity. We believe that transformational change requires innovation, trust, leadership, and entrepreneurial thinking. FSP galvanizes a diverse set of leaders across the public, private, and nonprofit sectors to solve the most critical financial challenges. We do this through deep, deliberate private and public dialogues and by elevating evidence-based research and solutions that will strengthen the financial health and security of financially vulnerable Americans. Visit our website.

The Aspen Institute Financial Security Program is committed to having a workforce that reflects diversity at all levels of the program team. We recognize the importance of not viewing individuals based on a single identity, and we thrive on being equitable in our recruitment process as well as in our efforts to be inclusive of all employees. We encourage all applicants regardless of gender, race, religion, age, sexual orientation, disability, or other social identity. While not a minimum or mandatory qualification, we strongly encourage candidates of color, those who identify as Native American, people of low-income backgrounds, and those with first-hand experience of financial security inequity to apply for this role.


The Senior Associate will help execute Aspen FSP’s communications strategy by creating and implementing cohesive, integrated content for a wide range of Aspen FSP platforms, including its website, email, and social media channels. In this role, the Senior Associate will help develop and maintain Aspen FSP’s brand voice and communicate its impact to key stakeholders and audiences.

Reporting to the Associate Director of Marketing & Communications, The salary range is $70,200–$80,000. The role is based at Aspen’s Washington D.C. headquarters, with an in-office expectation of a minimum of 2x a week to collaborate with colleagues.


Content Management (40%)

  • With strategic direction from the Associate Director, manage all deadlines and workflows for the Aspen FSP editorial calendar.
  • In coordination with the Associate Director, consider overarching messaging and framing for Aspen FSP content, as well as messaging and framing for individual content products.
  • Draft, edit, build, and/or schedule website content.
  • Manage workflows for longer-form content such as research briefs.
  • Create and manage promotion and distribution plans for key content products as well as longer-term campaigns.

Email (30%)

  • With strategic direction from the Associate Director, manage all deadlines and workflows for the Aspen FSP email calendar (part of the overall editorial calendar).
  • Draft and/or edit copy for Aspen FSP newsletters, event emails, and other emails as assigned.
  • Build and schedule emails.
  • In coordination with the Associate Director, test and optimize Aspen FSP emails to support the organization’s marketing goals.

Social Media (15%)

  • With strategic direction from the Associate Director, manage all deadlines and workflows for the Aspen FSP social media calendar (part of the overall editorial calendar).
  • Draft and/or edit copy for Aspen FSP social media posts (LinkedIn and X).
  • Build and schedule social media posts.
  • In coordination with the Associate Director, test and optimize Aspen FSP social presence to support the organization’s marketing goals, particularly on LinkedIn.

Cross-Cutting Responsibilities (15%)

  • In coordination with the Communications & Events team, regularly review, capture, and analyze data to inform FSP’s marketing strategy and impact reporting.
  • Maintain regular, professional communication with FSP colleagues about all marketing workstreams.
  • Coordinate with vendors on project execution, including communicating about project workflows/deadlines, drafting scopes of work, and processing invoices.
  • Research and implement new tools or processes as directed.
  • In concert with the Associate Director, liaise internally with Aspen’s central communications team to ensure cross-marketing, promotion, and project support.
  • Support the Associate Director and related vendors with PR strategy and outreach, as directed.


  • Minimum of 3-5+ years of relevant, demonstrated experience in a communication, marketing, journalism, and/or editorial role.
  • BA degree in a relevant field (such as communications, marketing, or journalism); or equivalent on-the-job training and work experience.
  • Excellent verbal communication skills with an emphasis on clarity, respect, and curiosity.
  • Has excellent writing skills with close attention to detail and a focus on brand voice, clarity, and accuracy.
  • Demonstrated experience producing solid, complete first drafts of written products geared for the target audience, and proactively get feedback and incorporate feedback effectively.
  • Emerging ability to identify the interests and needs of key audiences, and subsequently craft messages and/or design products with clear focus on intent.
  • Emerging ability to analyze and interpret marketing data, with the aim to provide context and inform strategy/planning.
  • Is organized and able to manage multiple processes at once, with increased scale and complexity, proposing solutions or improvements to processes they are responsible.
  • Consistently meets deadlines, and proactively proposes and negotiates timely solutions for potential roadblocks.
  • Some knowledge of or interest in issues related to financial security, including retirement savings, asset building, or consumer protection, is a plus.


Please submit a resume, cover letter, and three writing samples. Links to portfolios, bylined articles, websites, social media channels, or other digital output are welcome.


The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.

The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against.

If you would like to request a reasonable accommodation regarding the accessibility of our website, a modification or adjustment of the job application or interview process due to a disability, contact [email protected] or call (202) 736-5800.

HR team — I welcome your guidance on how to phrase this request, as well as on where to place it in the job description.

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