Shopper Marketing Manager in MASLAK / İSTANBUL, Turkey

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Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at

Join Nestlé Team and be a Force For Good!

We are currently looking for a Shopper Marketing Manager to join our Category Development team.

Location: Maslak, İstanbul

Type of contract: Permanent

As a Shopper Marketing Manager, you will have the following responsibilities;

  • Drive the culture and mindset shift in order to ensure “Shopper Mindset” is in the center of all commercial activities. Ensure having no gap for relevant data needs. Enable moving from Data to Understanding to Insight, including ability to answer business, brands, channels and customers questions in an integrated manner which brings the story together

  • Provide relevant shopper insight as well as research expertise through marketing & communication insight team and leadership to support “win with shoppers” BBNW room and all parts of “Commercial Framework”.

  • Support the customer teams to create a compelling story that establishes a connection between our customers and our initiatives to grow the category by addressing shopper needs

  • Translating insights: Lead the generation of shopper understanding, interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel and customer

  • Bring shopper-relevant marketing initiatives to life in-store, in-line with customer needs. Develop differentiated shopper activations for priority customers.

  • Develop the capability of CDT (Category Development) and sales functions to ensure shopper behavior is understood and applied to build stronger category stories and customers plans

  • Build a shopper intelligence hub for the organization and feed periodically all related internal stakeholders and enable easy access to reports and analysis.

  • Leadership to bring shopper relevant investment into life in-store.

Which profile are we looking for?

  • Bachelor degree

  • Fluent in English

  • Strong analytical skills

  • At least 5 years experience in Generating Demand at Nestlé or equivalent FMCG and / or insight generation focused roles.

  • Category Development,Channel Development, Shopper Marketing experience will be an asset.

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT each other, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.


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