Social and Digital Media Consultant, Gaborone, Botswana, 11months (Remote/Work from home)

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UNICEF - United Nations Children’s Fund

UNICEF Botswana is seeking the services of a exceptional social media consultant, who will be responsible for creating responsive and strategic content to engage audiences across our platforms, and managing the digital platforms including the website, emails, and social media.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, an advocate…

Access and use of social media in Botswana has grown in the past decades, providing new platforms for public discourse through open expression. Social media has a great potential in promoting child rights agenda in the country. This is an exciting time to join UNICEF social media and digital team as we develop new public social media and digital content to engage new audiences in our programs ranging from Education, Child Protection, HIV Prevention, Social Protection, Health, and Nutrition among others. 

How can you make a difference? 

The skilled content maker is expected to develop engaging video content for social media, as well as high quality static assets and posts that lean into current trends and conversations online on our issue areas. In addition, support is required on the maintenance of UNICEF Botswana website and to provide support for digital and online events.

Specific deliverables: 

Deliverable 1: Organic social media strategy & asset development.

  • 12 x monthly digital media plans with actionable and achievable KPIs in line with the overarching communications strategy for UNICEF. The plan to include content & messaging calendar, audience targeting and innovative platform strategies.
  • Daily digital assets (to include static, motion & video) developed and posted for the promotion of UNICEF core messaging & campaigns, in line with program and communication needs.
  • Development and management of social media toolkit /trello boards / platforms to share content with partners.
  • 12 x monthly reports on digital performance, audience growth, engagement, and reach, along with recommendations for optimization.
  • Up to 48 UNICEF assets developed and stored online.
Deliverable 2: UNICEF Paid media strategy.
  • Development and delivery of 2 paid media strategies to engage target audiences in our campaigns.
  • Weekly reports on paid media, including recommendations and actions for optimization.
Deliverable 3: UNICEF Website.
  • 20 new blogs resources posted on the UNICEF website.
  • Monthly update of UNICEF website
  • 4 quarterly reports delivered on website performance against agreed KPIs, and recommendations for further optimization.
Deliverable 4: Online / virtual and in-person events.
  • Digital management for up to 10 UNICEF or partner led online events, including attending, and managing pre-event.
  • Support communications and logistics of up to 5 in-person events, liaising with communications service providers (audio technicians, photographers, others) capturing content for social media and managing digital assets.
  • Attending monthly programme meetings to give updates on deliverables.
Deliverable 5: Media Monitoring.
  • Compile monthly media monitoring reports.
  • Weekly media monitoring on local newspaper

To qualify as an advocate for every child you will have… 

  • A first University Degree in one of the following fields: communication studies, media and journalism, marketing and advertising or related social sciences. 
  • At least eight (5) years of progressively responsible and relevant professional work experience in one or more of the following areas: communication, advocacy, high-level policy dialogue, social sector advertising, broadcast, public relations and engagement with partners and social media and digital marketing. Knowledge and understanding of early childhood education is a plus.
  • Demonstrated experience of developing innovative solutions, partnerships and initiatives in the field of communications and advocacy.
  • Excellent analytical, written and oral communication skills with fluency in English.
  • Strong leadership skills with capacity to plan, prioritize and manage a diverse range of partners, projects and activities. Ability to handle multiple tasks, prioritize and work to tight deadlines.
  • Ability to communicate clearly and sensitively with internal and external stakeholders and work in a multicultural environment.

 For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here

 UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

How to apply:

Qualified candidates are requested to submit a cover letter, CV, and Application form, in the online recruitment portal (Talent Management System)

Interested candidates are required to indicate ability, and availability, and submit a financial proposal which includes their daily/monthly rate expressed in Botswana Pula (BWP).  Applications submitted without a fee/ rate will not be considered.  

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

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