Sr Manager, Global Brand Commercialization Licensing–Lucasfilm Star Wars in Glendale, California

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The Walt Disney Company

At Disney Consumer Products , we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

The Senior Manager, Global Brand Commercialization Licensing supports the strategic commercialization planning and implementation, partnering with business leads and content owners and with the goal of driving consumer engagement and maximizing brand value. As an integral member of the Consumer Products Commercialization organization with a focus on Lucasfilm / Star Wars, strong knowledge of the brand and fanbase is critical to success in the role, as well as strong communication and collaboration skills.

This role reports to the Director, Global Brand Commercialization.

This is a Full Time position.

What You Will Do:

  • Build and execute global strategic franchise plan to drive business results, synthesizing strategies across merchandise, retail, creative, PR and content/marketing, as informed by consumer dynamics and marketplace needs. This includes development of Franchise Playbook, presenting and socializing strategy across various size audiences.

  • Track Franchise health including regular commercial reviews, competitive analysis, driving focus on Franchise development and growth, using actionable insights: consumer, financial, retail, content, marketplace data etc.

  • Support Regional Commercialization, Category, Publishing, Games and Global teams with franchise strategy development, licensee relationships, content pitches, planning and activation

  • Serve as franchise champion within division and support franchise stewardship efforts leading creation of product and/or marketing guidelines for brands/characters as needed.

  • Help build case for and support cross-enterprise franchise campaigns & activations with a multi-platform approach in partnership with Marketing Strategy, Synergy and Communications

  • Partner with integrated retail to plan and execute strategic product programs across all tiers, including identification and implementation of creative and account specific strategies and needs.

  • Franchise partner to Global Creative and Product Development, briefing new style/product guides, branding and packaging guides and marketing guides

  • Lead development of global pitch materials, calendars, sizzles and marketing tools

  • Key liaison with cross-company partners including Events, Public Relations, Digital, Legal and Finance

Required Qualifications & Skills:

  • 7+ years of progressive brand/franchise experience with global consumer products or entertainment organization

  • Strong understanding of the Star Wars / Lucasfilm brand and fanship

  • Strategic thinker with a mix of commercial and brand management skills

  • Excellent presentation skills and demonstrated ability to craft stories

  • Superb verbal and written communication

  • Excellent follow up and follow through

  • Resourceful, innovative, and responsive to change

  • High comfort level with data and analytics

  • Proven track record in developing collaborative partnerships

  • Proven ability to be resourceful, decisive, confident under pressure, and comfortable working in a fast paced, growth-oriented environment.

  • Flexible/adaptable-able to collaborate, influence and persuade at all levels of an organization

  • Ability to listen, observe and; read a room and adapt approach as necessary

  • Able to drive internal focus through visual sales tools; compelling strategy

  • Comfortable managing a small team; managing and guiding indirect stakeholders


  • Bachelor’s degree or equivalent experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at .

The hiring range for this position in Glendale, CA is $135,000.00-$181,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job ID: 10092700

Location: Glendale,California

Job Posting Company: Disney Experiences

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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