Trade Marketing Manager in Istanbul, Turkey

News About Turkey - NAT
5 Min Read

Stanley Black and Decker


Create market plans in conjunction with sales and customers for the relevant SBU (brand, product portfolio within the SBU) Employ the principles of Category Management with regards to range assortment, channel specific ranges, promotions, pricing, display/merchandise, replenishment and effective sales drivers to grow in the market place Devise and implement key marketing programs/campaigns in responsible markets Device and implement mix management programs in markets Support and drive business in assigned territories with sales counterparts to achieve objectives Develop and maintain a yearly marketing plan for key partners Development of pricing and promotional plans for new products that are brought to the market Work with the Sales Managers and supply chain department to accurately forecast for the market Assist the one-up Manager in strategic decisions for the responsible category Create an efficient platform for promotion budget usage and disbursement Create ideas to represent the brand in the best possible outlook in front of consumers Monitor competition in markets and propose strategic directions to combat and gain market share Develop and grow the distributor network and analyse and review the existing network for sustainable growth and profitability

Acquire knowledge of critical information relating to business. Key areas such as Market size, market share, key product category business (actual and potential) and competitor activities.

Working with appropriate SBD support teams to establish the required business and organization infrastructure to support rapid growth.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

Don’t see the dream job you are looking for? Drop off your contact information and resume and we will reach out to you if we find the perfect fit!


Apply Now

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