Strategic Marketing Lead, ACM, EMEA RLM in Turkey

News About Turkey - NAT
7 Min Read
  • Contract
  • Turkey

Medtronic


Careers that Change Lives

Upstream Marketing Lead for Acute Care & Monitoring (ACM) portfolio will be responsible for the development, planning, and deployment of all marketing activities, including marketing strategies, market development projects, product/portfolio planning, and launch activities in EMEA Region Led Markets (Central & Eastern Europe, Middle East, Africa, and Russia) region and will be instrumental to support implementation efforts of the downstream marketing team in sub-regions.

This job supports also the regional Downstream Marketing Leads and his/her team and Country/Cluster/ Portfolio Leaders and their teams in developing and implementing innovative projects for meeting financial objectives of sales, market share, and profitability. Do you consider you have the right experience for an Upstream Marketing Lead role? If yes, then send us your resume and enter the recruitment process right away!

A Day in the Life

• Develops and implements portfolio level integrated marketing strategies, business cases, budgets, executions, measurement, and ongoing enhancements to meet the region’s and portfolio’s growth objectives.

• Partners with Global OU, regional/sub-regional marketing team, business leadership, and functional (Pricing, Clinical Research & Medical Science, Demand Planning, Global CommOps & CX, etc.) / Enabler representatives (SAA, SPPS, VES, etc.) to elaborate annual marketing plans and strategies to achieve sustainable competitive advantages and commercial success for ACM portfolios

• Identifies unmet customer requirements and new business opportunities and provides vision and direction to regional and global partners while expanding the patient access with therapy development activities.

• Conducts and evaluates market research including customers and competitors’ activities as well as develop and implement market development plans/strategies and changes as needed.

• Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies.

• Interacts directly with sub-regional SME (Strategic Marketing Enterprise) Downstream Marketing team to identify new marketing and therapy development opportunities.

• Serves as architect of the marketing strategy for ACM portfolio utilizing a complete market planning and execution tool kit covering:

  • Product/Service portfolio strategy and develop programs based on Marketing Insights

  • Market segmentation, targeting and positioning (Integrated Value Proposition)

  • Integrated commercial strategy, aligned with direct sales organization and omnichannel.

  • Strategy for non-traditional channels such as scientific publications, public relations, digital, health economics and non-clinical stakeholders

  • Advanced business models with cross-deal and end-to-end consideration

  • Key opinion leader advocacy strategy & building proctorship network.

Must Haves

• Subscribe to the Medtronic mission, company culture and values.

• Minimum of 7 years of experience in marketing, market and business development

• Proficiency in English

• Advance computer literacy

• For this role you will be expected to be located in Warsaw-Poland or Istanbul-Türkiye or Prague- Czechia or Riyadh-KSA or Johannesburg-South Africa or Dubai-United Arab Emirates or Cairo-Egypt.

Nice to Haves

• Experience in Digital Marketing

• Experience in Medical Device Marketing

• Experience in Sales and Project Management

• A degree in medicine/biomedical engineering

• MBA or other advanced business degree

We Offer

We offer a competitive salary and benefits package to all our employees:

• Flexible working environment

• Annual Incentive Plan % depending on company results

• Pension scheme and group discount on healthcare insurance

• Training possibilities via Cornerstone/Harvard Manage Monitor/Skills Lab

• Employee Assistance Program and Recognize! (Our global recognition program)

Our commitment

Our unwavering commitment to inclusion, diversity, and equity (ID&E) means zero barriers to opportunity within Medtronic and a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute.

We know equity starts beyond our workplace, and we must play a role in addressing systemic inequities in our communities if we hope to have long-term sustainable impact.

Anchored in our Mission, we continue to drive ID&E forward both to enhance the well-being of Medtronic employees and to accelerate innovation that brings our lifesaving technologies to more people in more places around the world.

About Medtronic

Bold thinking. Bolder actions. We are Medtronic.

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. Powered by our diverse knowledge, insatiable curiosity, and desire to help all those who need it, we deliver innovative technologies that transform the lives of two people every second, every hour, every day. Expect more from us as we empower insight-driven care, experiences that put people first, and better outcomes for our world.

In everything we do, we are engineering the extraordinary.

Your Answer

Is this the position you were waiting for? Then please apply directly via the apply button!

#Li – Hybrid

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


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